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Cartier Watches

Cartier are known for creating fine art that can be worn by both men and women, such as the Baignoire, Pasha De Cartier, Roadster, Santos De Cartier, Tank, Tonneau and the Tortue. The name indicates exquisite attention to detail alongside high quality materials and this is reflected in all of Cartier's products, including the Baignoire, Pasha De Cartier, Roadster, Santos De Cartier, Tank, Tonneau and the Tortue. The Baignoire, Pasha De Cartier, Roadster, Santos De Cartier, Tank, Tonneau and the Tortue are some of the most beautiful watches every created and with this in mind the company continues to produce exclusive designs that are available to the lucky few.

Cartier are one of the oldest jewelers in the world and have a long and interesting history. The company has long been associated as the brand of choice for royalty, celebrities and the rich and famous, and because of this the company enjoys a select reputation making them one of the most recognisable brands on the planet. This brand image is supported by the fact that the company produces some of the most easily recognisable watches in existence. Cartier prides themselves on producing a watch for every wrist, and most of their creations are decorated with some of the finest jewels.

The company was founded in 1847 in Paris by Louis-Francois, the son of a powder horn maker. In 1851 Napoleon III rose to power and Cartier was able to become the official supplier to the Royal court, and in 1859 he sold Empress Eugenie a silver tea service. Cartier was seen as groundbreaking at the time for producing jewellery that was light and delicate, a departure from the baroque and overly ornate pieces in existence during the period. The companies first watch was produced in 1874 when Cartier's son (Alfred) took over the buisness and began to expand it past it's original boundaries. In 1899 Alfred's son Louis Cartier joined the company, and as he was a great admirer of mechanical movements he opted to have the company began to produce it's own watches.

In 1904 Louis met Alberto Santos-Dumont, an aviator who complained that he had purchased a timepiece for use in flight and found it was very unreliable. Louis rose to the challenge and produced a watch that was flat and had a square bezel. This watch quickly proved to be a huge hit with many of Cartier's most famous clients, and incredibly this watch is still produced by the company today in the same form as it was originally designed. In 1907 Louis signed a formal binding contact with Edmond Jaeger who agreed to supply the movements for the companies watches. This led to the formation of a joint company owned by both of the men that would produce movements only for Louis' company. Cartier watches can be found with movements from Vacheron Constantin, Audemars-Piguet, Movado and Le-Coultre. It was also during this period that Cartier began adding its own reference numbers to the watches it sold, usually by stamping a four-digit code on the underside of a lug. In fact, many collectors refuse to accept a Cartier as original, unless these numbers are present.

In 1942 Louis died and his successors deemed that they were unable to continue without his artistic input. The company suffered greatly due to the loss of Louis Cartier and was not able to make itself financially viable again until 1972 when the company was took over by a group of investors. The new CEO, one Alain perrin, was a former antique dealer and developed many new watch lines as well as creating new versions of classics.