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IWC Watches

The IWC is a Swiss based company creating an exceptional range of luxury timepieces, including the Aquatimer, Da Vinci, Ingenieur, Pilot's, Portofino and the Portuguese. With watches designed to perform in some of the toughest environments, IWC timepieces such as the Aquatimer, Da Vinci, Ingenieur, Pilot's, Portofino and the Portuguese are coveted by divers and pilots along with other professionals. For high performance and superb quality combined with style IWC watches for example the Aquatimer, Da Vinci, Ingenieur, Pilot's, Portofino and the Portuguese are some of the best around.

The International Watch Company (or simply the IWC as they are more commonly known) can trace their roots back to 1868 when an American engineer and horologist known as Florentine Ariosto Jones founded the organisation with the intention of combining the craftsmanship of the Swiss with the latest engineering and technical skills and technology from the U.S. His initial intentions were simply to manufacture movements and watch parts for the American market. Jones paved the way for his company by opening up one of the first watchmaking factories, at first the sheer industrial might of IWC scared many because until then most watchmaking was done from the family home.

By 1888 electricity was becoming more and more commonplace and Jones had a power line installed to the IWC factory that supplied it with electricty. Initially The company only used the power for lighting and for gold-plating movements but just before the 1900's IWC began to pioneer the use of electrical production machines for watch making. Electric motors powered all of the IWC equipment and although these were noisy, inefficient and power hungry the technology came on in leaps and bounds and soon IWC had one of the most modern and up-to-date installations in horology. In 1944 the watch factory was bombed in error by the United States Army Air Force, fortunately the bomb that hit the building failed to detonate although the damage was substantial. The factory and it's equipment were all salvaged and the fires from incendiary munitions immediately put out by the IWC fire brigade.

World War 2 saw IWC having to change it's buisness plan, since Eastern Europe had fallen behind the Iron Curtain and the German economy was in a poor state old contracts could not be followed up so IWC looked to other European countries, America and Australia and the Far East for customers. The 1940's saw IWC pioneer the use of miniaturised electrical batteries as a power source for wristwatches thanks to the invention of the transistor in 1947, and although things seemed to be improving for the company IWC did also spend a lot of money investing in new technologies that never saw the light of day or failed in the prototype stage. These included the electronically controlled balance that IWC invested in financially that was considered a failure. In the early 1970's gold prices increased by a wide margin so the company had to once again change direction, and IWC built up a line of high-quality pocket watches that sold very well. They were also the first company to use titanium bracelets on their watches in 1978.