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Omega Watches

Omega are world famous thanks to their association with the Olympics, and are known to be one of the most precise timekeepers around. The range of watches for example the Constellation, De Ville, Seamaster and the Speedmaster benefit from the excellent research that is carried out to ensure the best performance. Omega take great pride in producing both high performance and stylish timepieces and this can be seen in the Constellation, De Ville, Seamaster and the Speedmaster . For the most exceptional watches Omega are your only choice and with a range that includes the Constellation, De Ville, Seamaster and the Speedmaster it is easy to see why they are world leaders.

Omega were founded in 1848 by Louis Brandt at La Chaux-de-Fonds in Switzerland. Louis was a crafter and artisan who assembled key-would precision pocket watches from parts that were supplied to him by local craftsman. Once he had completed a batch of watches he would take Omega "on the road" and travel up and down Europe selling his watches by way of England, his principle market. When Louis died in 1879 his sons, Louis-Paul and Cesar moved away from the "small roots" approach with Omega and took over in-house manufacturing of components and total production control of their designs. By the beginning of the year of 1880 Omega was in a position to be able to move into a converted spinning-factory in Gerzelen near Biel, and the companies headquarters are still situated on this site today. The first watches produced by Omega were of such a high quality that they sold immediately and assured the brands reputation in an instant.

Louis-Paul and Cesar both died in 1903 leaving one of the worlds largest fine watch companies (they produced over 240,000 watches each year and employed just over 800 people) in the hands of their four chief designers, the oldest of whom was not even 24 years og age. Paul-Emile Brandt was considered to be the great architect and builder of the Omega brand and he helped the company to grow from strength to strength and continue to expand their market. The First World War brought about a large amount of economic difficulties which would lead him to propose a merger between Omega and Tissot within the SSIH group in Geneva. This proved to be a successful concept and went some way towards alleviating the companies money problems. Thanks to Omega the SSIH group grew exponentially and by the 1970's was Switzerland's number one producer of finished watches.

SSIH went through troubled times during the 1975-1980 recession but was bailed out of their problems by the banks in 1981. Seiko had previously expressed an interest in purchasing Omega completely but nothing came out of the deal other than a few preliminary meetings. SSIH went on to merge with another watchmaking giant, ASUAG who owned the Longines, Rado and Swatch brands, and by 1983 this fusion of companies was complete. After many ups and downs the holding company that included Omega was purchased by some private investors under the leadership of Nicolas Hayek. It was renamed SMH and achieved rapid growth and immediate success catapulting Omega to success as well. In 1998 the brand was renamed Swatch Group and Omega remains the flagship brand.