Rado Watches
- Anatom Watches
- Ceramica Watches
- Coupole Watches
- eSenza Watches
- Integral Watches
- Original
- Rado True
- Sintra Watches
For Rado the word impossible does not exist. At the core of their philosophy, this attitude has repeatedly found expression in the company's remarkable discoveries, designs and innovations. Forever ahead of their time, Rado seek to transform their passion for incomparable surfaces into the ultimate expression of contemporary design.
Rado started as one man's vision and brilliance inspired the transformation of a nondescript maker of watch components into a world-class brand. This led to Rado becoming experts in horology, with a range of movement types that astound the world. The company began by only developing different movement types, along with additional complications. They also developed the first scratch proof watch crystals thanks to their use of Sapphire Crystal.
Design is essential to the company and is the leading thought for any design. Themselves, they say that “Design is the materialization of a vision, the promise of innovation, a creative progression and the human touch in an otherwise industrial process” and this is truly reflected in any Rado collection. Rado uses unconventional precious materials to achieve a more futuristic look, unlike many of their counterparts. Rado has pioneered the use of a number of these materials, such as high-tech diamonds, ceramics, and sapphire crystal. Many of Rado's products include the use of steel & gold in harmony with high tech materials, preventing the brand from becoming exclusive to only the richest customers. The company is more adventurous in constructing the shape of its watches than any other, again as design is the heart of the company.
